J-Smoove Stars in New Adidas Commercial

Thursday, October 15, 2009
By Jon Newberry

Josh Smith lets you know why he got his nickname in his latest Adidas commercial where he shows off some of his dance moves and his playful personality.

The commercial, which was filmed this past offseason at a studio in L.A., is part of Adidas’ “It’s on Me for We” series. It is the latest tweak to their long-running Brotherhood campaign. “While the focus is still on Brotherhood, it’s a challenge to the individual to step up and be faster or stronger in order to improve the team,” said Ryan Morlan, head of global communication for adidas basketball.  

Smith displays the lighter side of his personality and was given more acting responsibilities than any of the other players used in the series. “It was cool, it was a new experience,” Smith said. “They just kinda gave me the plot and the things they wanted me to do a little bit and I kinda free-styled it from there.”

This is the first time Smith has been the featured player in a full length Adidas commercial.

View the full post to see the video.

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