Hawks Reveal New Secondary Logo

Thursday, May 1, 2014
By Jaryd Wilson


The Atlanta Hawks unveiled their new secondary logo Thursday morning, an evolved version of the old logo used from 1972-1995. Print

The new secondary Hawks logo pays homage to one of the franchise’s most successful periods, while personifying the team’s aggressive and attacking style of today. The evolved logo features a more fierce Hawks mark which represents the bold moves the franchise has made and continues to make in order to achieve a sustained and high-level of success on and off the court.

The new logo will serve alongside the primary Hawk logo and officially launch this summer.

The Hawks are giving fans a sneak peek tonight during Game 6.  All fans in attendance will receive a red t-shirt with the logo on it, and are encouraged to post photos with the hashtag #PACisBACK.

Merchandise with the secondary logo on it won’t be on sale until the summer, but you can get first access to it by signing up for email alerts.  Do so by clicking here.

Click here for Hawks Playoff Central
Click here to get tickets to Game 6
Click here to see logo history

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4 Responses to “Hawks Reveal New Secondary Logo”

  1. morgan

    Well done on bringing back the crazy hawk pac-man logo. Love it!!! Was this Danny Ferry’s decision? If so, good move…

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